Ergon Labs is a multidisciplinary learning design studio that partners with organizations, educators, and creators to transform fragmented lived experiences and institutional knowledge into practical learning programs, tools, and creative outputs. By surfacing undocumented insights and giving them structure, the studio bridges knowledge gaps to enable sharing, usage, and sustainability across people, practices, and systems.
Instinctive Studio built Ergon's complete brand identity and scrolltelling website—from strategy, logos, and colors to guidelines and scrollytelling pages—capturing their learning design expertise in a scalable visual system.
What We Did
Instinctive Studio developed the logo by turning Ergon’s idea of movement, connection, and transformation into a simple, flexible symbol. The final mark uses a fluid ribbon form to feel dynamic and human, while the clean wordmark keeps it grounded and contemporary.
Instinctive Studio built a visual identity that feels dynamic, layered, and concept-driven, using bold deep blues, vibrant orange accents, and soft gradients to create a strong but flexible system. The identity extends across social posts, presentations, and branded layouts, with the logo mark tying everything together into one cohesive visual language.
Web Design and Development
Instinctive Studio designed and developed the Ergon Labs website, creating a polished digital presence that reflects the brand’s thinking and visual language. The site brings together their story, services, and case studies in a clean, cohesive way.
We also built a scrollytelling page that presents Ergon’s journey in a more immersive, narrative-driven format. It gives the brand a stronger sense of movement and helps communicate its multidisciplinary approach more clearly.